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SALES
5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
502 ratings and 341 comments received in the last 90 days.
20 October 2026
Very helpful staff
20 October 2026
Craig was extremely helpful and patient while I reviewed multiple options of new vehicles. Given the poor experience I had with Audi previously, Craig made returning to BMW extremely seamless and set a solid base for car ownership
19 October 2026
From first phone conversation with Calum until the handover we had excellent service from Calum who spent time talking us through the set up of the car very informative and helpful young man
13 October 2026
Good sales process
09 October 2026
Experience was excellent in the showroom, but the delivery of my new car finally arrived at the showroom, it was nearly two weeks overdue because of a delay with The Logistics Teams BMW and then stuck on a transporter at a depot somewhere.
04 October 2026
Richard provided excellent support from start to finish in the purchase of my BMW.
04 October 2026
Very attentive staff and was transparent throughout. Helped us get the car we wanted at a good price.
03 October 2026
Ben/Andy couldn't do enough to ensure a smooth transaction.
02 October 2026
Very efficient, and satisfied
02 October 2026
Kept informed.
30 September 2026
Everything handled efficiently
30 September 2026
All went very smoothly from the moment we arrived. We felt we were treated fairly and given the best of attention by Richard.
29 September 2026
Good customer service
27 September 2026
Williams Bolton is the most proactive no nonsense main dealer I have ever dealt with and I have had a lot of cars over the last 30 years. The car is exactly what I wanted - massive estate that is pretty efficient.
23 September 2026
Wonderful service.
22 September 2026
The team has been extremely helpful due to unforeseen circumstances I had to delay the completion and collection of the car. The team understood and supported.
21 September 2026
Top class
21 September 2026
Ii was an excellent and 100% positive experience.
21 September 2026
Ben gave great customer service has the right approach and would be happy to deal with Ben in the future
17 September 2026
Nathan was very helpful and attentive throughout the hole process.
15 September 2026
I was looked after very well by Calum. The process was easy. He is a good guy and easy to deal with. Very happy with my purchase.
15 September 2026
Been amazing from start to finish
13 September 2026
Smooth sales process and handover felt like a premium experience.
10 September 2026
Great service from Sales Executive - Nathan Shorthouse, Williams Bolton
08 September 2026
Very professional. Made to feel very welcome, everything explained in full. Very easy and pleasant experience. Calum was excellent from start to finish.
07 September 2026
Primarily due to the excellent customer service provided by Craig Beaumont. His approach throughout has been responsive, reliable and professional despite what I appreciate may have been a rather unconventional approach made by me.
05 September 2026
Excellent customer service, in particular from Nathan Shorthouse, who sold me the car & handled the whole process efficiently.
04 September 2026
Clear communication on timeframes and amounts and great overview of vehicle.
27 August 2026
Collection of the new vehicle was very personalised and made the experience feel special. It was very informative and delivered in a friendly professional manner.
26 August 2026
Very professional service Richard Barlow was excellent and exceptionally helpful and knowledgeable about all the cars.
25 August 2026
Excellent customer service from Richard Barlow and team
22 August 2026
Elliott was very helpful
21 August 2026
Excellent service from Calum Wilson and Williams Bolton. Great experience.
20 August 2026
Great customer service from Ben. Came across for genuine and as though he had my best interests at heart.
19 August 2026
It was fairly easy buying the car with the extras we wanted.
18 August 2026
Craig was absolutely top drawer. Nonsense just sorted the deal out. Excellent
16 August 2026
Positive experience Straight forward purchase Helpful and supportive
12 August 2026
The service we received from Ben Rawcliffe in New Car Sales at Bolton was exceptional from start to finish. Ben was friendly, professional and always quick to respond to emails, keeping us updated throughout the entire process.
04 August 2026
The service was faultless from start to finish all my requests were taken into consideration and nothing was of bother.
04 August 2026
Rash was very helpful, even helping to send back my company car as I was in a meeting. It was good to meet Adrian the manager.
02 August 2026
Great service from all the staff at Williams BMW Bolton. Craig was really great and answered all my queries quickly and kept me updated throughout the delivery process. Great part-exchange valuation and overall a great experience.
28 July 2026
Very good service, special thanks to Nathan
27 July 2026
Service from start to finish was great. Seamless transaction from craig at Williams Bolton
21 October 2026
Because guy at desk not helping full ask for print out of service record did not give because I had car service at BMW
21 October 2026
Billy was really helpful he really made sure my car was properly looked after and managed to fix all the issues I had
21 October 2026
Very happy
21 October 2026
I was able to wait and use the agile working desks to work while I waited for the repair to done. Drinks and refreshments were available.
21 October 2026
Great service from start to finish. I had a recall for a starter motor issue, Williams, Bolton A very friendly, professional service ensued. Logging in was a Breeze. Kept updated frequently during the process. would recommend highly recommend
21 October 2026
service on M4UJV done but seems expensive but done while I waited so ok . However disappointed with other car CCH322 mini countryman check for warning light which gave me no answer and no report sent to my email.
21 October 2026
Great service from start to finish
21 October 2026
I was not contacted to advise my car ready I had to chase on the phone. First time I called no one available so left a message. ( no one called me back) called again an hour later to be told it was ready and I had an hour before they closed poor com
20 October 2026
The staff were friendly, welcoming, making the whole process feel personal and comfortable. Everything was handled smoothly and efficiently.
20 October 2026
The staff there are quite friendly but I could not talk with any technical staff regarding the status of my car.
20 October 2026
Really friendly service
19 October 2026
Laura was extremely friendly and helpful!
19 October 2026
I was given 3 different versions of the service history and the service requirements. The previous service had been logged incorrectly as a minor service, so I was informed that a major security was required. When I questioned the previous service I
19 October 2026
Very impressed, the bmw staff were very professional.
19 October 2026
All good staff very friendly.
19 October 2026
Lovely reception staff who were very welcoming and helpful. Great facilities whilst waiting. Efficient service on car
19 October 2026
The service centre reception staff were excellent and dealt with issue professionally and courteously and expediently.
19 October 2026
Woman that initially answered the phone and booked me in was lovely and so nice. Easy to drop off, collect and service was excellent on both occasions.
19 October 2026
Booked car in, not kept waiting work carried out and kept to timescales
19 October 2026
Was able to do a waiting appointment. Decent Wifi nice coffee buscuits as I waoted. Staff very helpful. Work done and car cleaned. Very happy.
19 October 2026
Laura kept me up to date with the whole process
19 October 2026
V professionally and efficiently managed by service manager and technicians.
18 October 2026
I needed a quick turn around to fit a starter motor on recall. They exceeded my expectations and did it in double quick time. The staff were polite and very couteous. Altogether a good experience
18 October 2026
Really quick service gave it a wash and vacuum after too
18 October 2026
Great service from Debbie and Billy. Very communicative, helpful and welcoming.
18 October 2026
Very professional and efficient service Kept informed throughout regarding progress of the work being carried out and pick up time with a special Thankyou to Laura on the front desk for this Lovely to collect my car after it had been washed
18 October 2026
From start to finish I was kept informed and the staff were very friendly and helpful
18 October 2026
Was received by the service staff who explained everything
17 October 2026
Long wait but given some very nice sandwiches to compensate. Staff very helpful
17 October 2026
You damaged the car
17 October 2026
Kept me informed throughout the day on what my vehicle required
16 October 2026
Great service
16 October 2026
I was more than happy with the treatment that i was given throughout my visit to your BMW garage. from one staff helping me to find a parking space on arrival to another member of staff explaing what your service staff i.e the mechanics had performed
15 October 2026
Very friendly and kept informed
15 October 2026
Although a few issues arose initially, Lawrence and the team worked to resolve them professionally. I appreciate their efforts & support, and I'm pleased with the outcome. My confidence in BMW has been restored, &I'm happy with the service received
15 October 2026
Lovely, friendly, and welcoming people in all your teams. Regular updates provided and great communication all throughout.
15 October 2026
Lovely helpful and friendly staff
15 October 2026
Kept me fully informed throughout the service when something had been picked up. Thankyou.
14 October 2026
Excellent service from all staff from start to finish.
14 October 2026
Very smooth speedy service
14 October 2026
The service was amazing, I had a connectivity issue which they also sorted out.
13 October 2026
Laura was very friendly and attentive. Good efficient service.
13 October 2026
Everything went according to plan and everything was well organised. The work was completed quicker than anticipated
13 October 2026
Time for fix
13 October 2026
Was done very quickly kept informed
13 October 2026
Having used Bolton BMW as my first time since changing from Rochdale From start to finish Laura L was a breath of fresh air! Couldn't do enough and communication we're excellent I wasn't chasing BMW for a change.
13 October 2026
Didnt have a very good experience at all.
13 October 2026
Your service department failed to repair the first time, added other charges for faulty components that were fine and charged me for something warranty related. They have since had the car back and I have rejected it due to the nature of the fault.
12 October 2026
Friendly and helpful staff. They kept me informed about the progress of the car. They also notified me promptly when the work was done.
12 October 2026
On this visit I had a personal interaction with Malcolm the service assistant rather than just dropping my keys off and picking them up from the lock box, great I'm sure for some but for me I want to speak to someone
12 October 2026
Great service and nice people
11 October 2026
Great and friendly customer service from Laura.
11 October 2026
Friendly efficient staff, nice clean environment and quick work.
11 October 2026
Car washed and ready on time
11 October 2026
Professional service. Pleasant waiting area.
11 October 2026
Laura was most helpful but unfortunately one of the problems that was solved came back the next day.
10 October 2026
Very fast efficient service
10 October 2026
Happy with the service.
10 October 2026
Nice and simple.
10 October 2026
Avoid at all costs! Refused to even meet me halfway on the goodwill
08 October 2026
Very good customer service
08 October 2026
Great welcome - breakfast - work station - pleasant staff happy to help
08 October 2026
Debbie and Laura were absolutely amazing and flawless!!!!
08 October 2026
They did a great job
08 October 2026
My car was returned to me done and within the time frame given.
07 October 2026
I hate using the self service kiosks. However, Debbie came straight over and booked me in. She made sure the car would be ready when I wanted. A pleasure to deal with.
07 October 2026
Fast, efficient and also my door needed the bolt tightening which I didn't mention as was intending to do it and they did it for me as Curtesy which I appreciated a lot!
06 October 2026
Service and MOT carried out efficiently. I was informed in good time as to when the car would be available to collect. Checking the car in on arrival might have been more efficiently carried out.
06 October 2026
The entire process was smooth with on-line booking and check-in. The place is well designed with coffee area and working desks. The staff who handle my case, Mr. Chan, was friendly and helpful. He answered all my queries patiently and professionally.
06 October 2026
Service was fantastic
06 October 2026
The staff were really helpful, Laura at the front desk was fantastic and provided updates on the progress of my car. I was really impressed with the overall service from start to finish.
06 October 2026
Unable to stick to one hour time frame I was given due to staff sickness so was unable to leave my car
05 October 2026
Excellent customer service - work completed on time
05 October 2026
My car was in for MOT,, this had to be done externally and came back with a note that brake pads were thin. I have no idea now what to do, normally I get a message saying brake pads are 50% worn so I can then decide if I need to book in?
05 October 2026
Yep all done in a professional friendly manner, from booking in to collecting.
05 October 2026
Didn't receive my inspection video despite being charged for this. Also my invoice details were not correct. Despite contacting the team, I've still net received the revised invoice
05 October 2026
Easy to book and drop off
05 October 2026
I booked a 2 hr slot for a brake fluid change. Something internally went wrong and I ended up waiting for 3 3/4 hours in total
04 October 2026
Williams were great
04 October 2026
My brake pads were fitted the wrong way round. This was work done by you on Tuesday that was unauthorised. Malcolm promised a call before any work and never called me back (3 times he failed to do this). Ask Lawrence Runham to answer my complaint!
04 October 2026
Very good service and easy to drop off/pick up.
04 October 2026
Excellent service from the team. Everyone was friendly, helpful and professional, and kept me informed throughout. The whole experience was smooth and straightforward, and I'm very pleased with the service I received
04 October 2026
Excellent customer service, I received a call the week prior to the service to check everything, customer on the day was first class.
04 October 2026
I was informed the fault was not evident whilst my vehicle was in the service centre but was showing on the vehicle the following day, I will now have to return for another appointment
04 October 2026
I have been a proud customer of BMW since 2009 and have not driven any other brand. But quality of cars and hence the customer support and service has deteriorated over the years and will not be buying this brand any more.
03 October 2026
All went well, I did use the quick drop off service which I thought was great. My only gripe is I never received any paperwork after the service. Also my previous services i have always received a link from the technician talking through the service.
03 October 2026
Easy to check in and out. Kept me informed throughout.
03 October 2026
The front desk people were friendly, however I had been booked in for a good couple of weeks for a sit and wait. I had been there for nearly 5 hours and didn't even get a car wash
03 October 2026
very pleasant visit,looked after,and a recal job done to satisfaction.
01 October 2026
Did what was asked, but: A) took 3 hrs waiting ! B) you still failed to reset the brake fluid warning that had been missed 12 months earlier. I had pre notified you of the error and asked at checkin. Still you failed. I had to go back in.
01 October 2026
Dropped vehicle off for a warranty repair, asked if I could collect at 16.30 same day, was told ok, arrived at 16.30 to collect vehicle only to be told it was not ready, no phone call wasted journey.
30 September 2026
I recently bought an approved used car and the process was smooth. The service by Natalie was excellent. Very happy with service provided in general.
30 September 2026
Experienced people's starting with reception and end with services.
29 September 2026
Fast and friendly. Car vacuumed and cleaned thoroughly throughout. Even coffee and cakes while you wait.
29 September 2026
Greeted with a warm welcome, Billy was great enough to talk me through the whole process. My car was returned to me in a super quick time frame! Every staff member I encountered was extremely helpful!
29 September 2026
Arranged a courtesy car but when arrived, nothing available You arranged a taxi for me which was appreciated but then I had to call you to ask if my car had finished its service - which it was but no one phoned me
29 September 2026
Too many phone calls after booking the appointment
29 September 2026
Prompt, personal and polite service.
28 September 2026
The team were extremely helpful and kept me informed throughout.
28 September 2026
Thank you Oliver Caines, for carrying out a thorough repair with my sump pan replacement. Everything seems to be running a lot smoother! An asset to BMW for sure. Thanks to Laura also for keeping me informed and her pleasant service. Mr Q Ahmed
28 September 2026
That is extremely frustrating and completely unprofessional.
28 September 2026
Great customer service
27 September 2026
Excellent customer service. Kept me well informed and did a great job.
27 September 2026
Because in addition to the brake fluid a note was added on the job sheet to inflate tyres: this was not done, and the warning message came up as I left, which would have come up when parked for collection
27 September 2026
Everyone was helpful And very friendly
25 September 2026
Everything ran smoothly, due to unforeseen circumstances the courtesy cars were not back from the day before but i was provided with a taxi home. I was kept up to date throughout.
25 September 2026
Easy, Quikc and professional
25 September 2026
Great service
24 September 2026
Communication was poor. wash and valet is advertised and 2x it didn't happen. When I returned to get it done, I wasn't even shown how to use the car. I transferred all my things to my own car whilst with 2 kids. Someone could have helpe
24 September 2026
Friendly staff
24 September 2026
Every thing went to plan your staff was excellent
23 September 2026
Laura was fantastic from first visit to picking up the car and kept me updated all the time with the progress of my vehicle
23 September 2026
Great customer service and very quick to action everything
23 September 2026
Easy to book. Informative feedback. Efficient is customer care
23 September 2026
All ok
23 September 2026
I found the woman who I dealt with (Laura ) Very dismissive and stand offish. I also had asked for a health check. Which wasn't done when asked Laura she said "yeah its been done you will get at text" never got one.
23 September 2026
I dealt with Malcolm who was professional & helpful In general I find everyone who works there very eager to help when needed.
22 September 2026
Excellent service, friendly staff and very professional.
22 September 2026
Probably the best customer service I have been given , dropped my car of at the estimated time, I was informed throughout the service how everything went a full valet inside and out for free too I was left comfortable with my car in safe hands
22 September 2026
It was really frustrating to have to keep calling between Williams BMW Bolton, BMW uk and Enterprise hire. I counted 30 different calls. Some with really crappy A.I. This needs addressing, I'll bet Jaepoo and BYD don't have this level of disconnect.
22 September 2026
Very friendly professional staff who take pride in the BMW brand
22 September 2026
Work completed within 2hr window
21 September 2026
Good service nothing to much trouble
21 September 2026
My car was in for a service and MOT and I was very satisfied until I got home. On collecting the car, I was told that everything was ok with the car and the mechanic had said it was not often he saw a car in such good condition. [continued below...]
20 September 2026
Works completed in a timely fashion.
19 September 2026
The staff are always very welcoming, love the fact there is always plenty of coffee & water along with snacks whilst you wait.
18 September 2026
Laura & stephen was excellent with my car I an issue with it plus Stephen vehicle check on my car and some more issues that I didn't know of. I only got the car for a 4 month ago. and sorted everything out for me really appreciate it.
18 September 2026
Windscreen wipers now make a noise, potentially over tightened?
17 September 2026
Laura Lindsay was amazing and kept me up to date throughout the process.
17 September 2026
Great service. I drop off early and can work in the lounge on the wi fi and 2 hours later the car is washed and mot'd!
17 September 2026
Came in for an MOT. Dropped off at 10. Did not receive my car back till 4:30pm. Required 4 new tyres. Was told this at 1:30pm. Waited 3 hours in the centre for them. Ridiculous.
16 September 2026
Everyone was very helpful and was easy to get what I needed, from booking to check-in, and great communication from Laura throughout.
16 September 2026
Please get in touch
16 September 2026
The valet of the car was rather poor
15 September 2026
Everything happened in a timely manner.
15 September 2026
Screen wasn't cleared of messages
15 September 2026
The cost of the work is very expensive and I brought it here as I expected a top level of service. I didn't get it.
15 September 2026
The customer service is very helpful.
14 September 2026
Customer service is excellent and staff are always willing to help.
14 September 2026
Efficient, helpful, polite service
14 September 2026
I had a warning light to inflate tyres and alsorequested that my car was washed and it wasnt
13 September 2026
always had great customer service.
13 September 2026
Overall MOT was good. My dissatisfied feeling is in the purchasing of the car as it obviously came with substandard tires and poor brakes having only done 10000 Mi since purchase
13 September 2026
Time waiting to be served (15-20 minutes) then receiving the car back so marked I couldn't see through the windows so had to go back in.
13 September 2026
The Service Team Advisor,Laura,kept ne informed throughout the process. Excellent customer service.
13 September 2026
Cannot activate the parking brake when pressing the brake pedal.
10 September 2026
The service Oil and filter was very efficient and quick, so was the inspection . But unfortunately they put the wrong mileage on the idrive and didn't list the inspection too? Plus the invoice was wrong vehicle information was wrong too.
10 September 2026
Staff welcoming
10 September 2026
Slight hiccup in documentation details prevented a score of 5*
10 September 2026
Car was not cleaned. I complained on the day and following work day. No response over 96 hours after complaining
09 September 2026
From reception to service to waiting area i was looked after nothing was to much trouble. I was not looking forward to coming as AI had been installed since my last visit and for the last 28 years I have enjoyed the staff and the way looked after me
09 September 2026
Everything from checking the vehicle in to collection was good. Staff in the check in were very good and as I waited for the service work to be completed the coffee and biscuits were very welcome.
08 September 2026
Explained I needed car for hospital appointment after service. I was told about 90 mins at 105 mins went to desk for update and was told it was ready my assumption was it had been ready for some time
08 September 2026
Seamless
08 September 2026
They were fantastic
08 September 2026
First of all, I am pleased with the way that BMW Bolton has fixed the problem. However, BMW Trafford and BMW / Alphabet customer service have been nothing short of terrible during this whole process.
08 September 2026
Had an issue with car was not done properly. But was resolved on this occasion the following week after receiving call from service manager.
07 September 2026
Work was completed on time
07 September 2026
Very efficient and friendly service
07 September 2026
Everything Perfect And In Time
06 September 2026
Booked in for diagnostic and didn't find the fault and took a while guess what it looks like it may be not happy with the results waste of 120 would have to think twice not happy
06 September 2026
My car was booked in for a standard oil service, the car was dropped off at 08:30 and then I was told at about 16:00 that the equipment wasn't working. I had to pick up the car and bring it back a few days later. Malcolm was very helpful.
05 September 2026
Service was great, all the staff you encounter at Bolton are lovely and helpful. But I have to say just getting a text to pick you key up from a pokey machine is terrible. This is a high end car company with a damp squib end to an expensive service
04 September 2026
Not organised and the self check-in is not fit for purpose . Also give people a time not everyone can wait or do without there car all day
04 September 2026
Excellent service , returned washed and clean interior .
03 September 2026
Efficient timely and kept me up to date with what was happening
03 September 2026
Hard job solved by Williamd
03 September 2026
When booking the service made the request that it the car had a squeaky brake pad which was on the notes when I dropped off the car. This wasn't looked at when I asked the question
03 September 2026
Mel was very helpful, professional and friendly throughout my visit. She kept me informed, explained everything clearly and made the whole process easy and stress-free. I really appreciated her excellent customer service.
03 September 2026
Warranty repair carried out on a date to suit me and I was kept well informed of the works carried out.
02 September 2026
My 8 series was in for a routine service and required additional work under warranty. Both Dan and Laura ensured I was charged a fair and proportionate price and kept in touch with regular updates.
02 September 2026
The service I received by Elliot and Mark has been exceptional.
02 September 2026
The customer service at Willaims Bolton is very poor. I was not contacted to say the car was ready for collection. I could not get through on the telephone with what was an urgent request. My expectations were low and once again met.
02 September 2026
The recall part was fitted no problem. However, the visual examination stated that there was a fault on the front nearside suspension. Quoted a large amount to replace. Vehicle MOTed the following week - failed due to fault on offside suspension.
02 September 2026
Excellent customer service.
02 September 2026
Very quick and efficient comms. Lovely showroom waiting area.
02 September 2026
Very personable and well looked after by the staff.
01 September 2026
Automated phone line. Drop off keys in box was handy if in a rush but not very personal and was a little nerve wracking in case keys were lost.
01 September 2026
after booking in for an mot with bmw expecting a bmw certificate like the last 3 mots so it has full bmw history you took it off site to a 3rd party garage without informing/telling me. This also led to me being sat around for nearly 4hours.
01 September 2026
Smooth and fast
01 September 2026
Polite and welcoming.
31 August 2026
Excellent service
30 August 2026
No communication possible. The manager knows the problems
30 August 2026
I dropped my car off at the requested time and it was ready 90 mins later.I was kept informed by the staff as to the progress
30 August 2026
My recent service bookings to replace the starter motor have been a total mess, poor to no communication. Turning up at Williams Bolton to find the parts required were not available and my service cancelled. my recent Oil Service was very good
29 August 2026
Excellent service all staff brilliant and kept upto date with everything. Made to feel very welcome
29 August 2026
Simple check in and collection, in a timely manner
28 August 2026
First appt cancelled, wrong parts received ! Had to chase Williams to get new appt. Once there, the service was timely and the courtesy coffee and continental breakfast was very appreciated .
28 August 2026
the car was in for a recall on a waiting app i arrived at 07.50 to be told that it would take around 45 mins, by 9.50 I was still sat waiting having had no updates to be told after asked the car had not been started due to no technician available
28 August 2026
All good, service was done on time, service team were very helpful, keep it up thanks
28 August 2026
Completely dissatisfied with my BMW Williams Bolton experience. Nowhere near as customer oriented as Liverpool or Rochdale Williams.
27 August 2026
As far as im aware of they did the job and got the car back on time.
27 August 2026
Great service with text and video on the job to keep me informed
27 August 2026
comfortable waiting area
27 August 2026
Always a good service and very informative.
27 August 2026
The entire experience of getting my car serviced was handled efficiently from checking in to checking out
27 August 2026
Excellent service, great communication
27 August 2026
Would have been 5 star 12 months ago, but communication with the dealership staff has deteriorated. As a customer I am having to do too much legwork.
26 August 2026
Good customer service and efficient process
26 August 2026
Quoted me tyres but when I mentioned I had cover I was told they are still good
24 August 2026
Really poor customer service. No update provided on progress and when called, told someone would ring back with no joy. Have to constantly ring and be put through to voicemail. Not the level of service I expected from BMW.
24 August 2026
Lack of parking when I arrived. Estimated costs were not detailed when I booked on the BMW app. Very expensive compared to other approved service centres.
24 August 2026
very good service
24 August 2026
When I booked the appointment there was a long wait for a courtesy car, which I decided to wait for. On the day of the appointment someone came out to my car and took a look at the problem and advised they would order the part, so a wasted day
24 August 2026
Excellent service no complaints from me.
23 August 2026
Communication was not the best I rang a few times for updates given wrong information then was suddenly told it had been done
23 August 2026
I arrived to collect my car . I was told that the brake fluid had been changed but it wasn't part of the service I paid for . Apparently this had been done at my last service 6,000 miles previous . I was told I had to pay for it
23 August 2026
The work - BMW recall checking for a faulty air bag - was carried out promptly - and all was ok. Your receptionists were very pleasant and welcoming. Can't fault the service I received.
23 August 2026
I always found staff to be very pleasant , friendly and helpful and at reasonable price
23 August 2026
The service I received was Brilliant. I can't fault it
20 August 2026
Professional and courteous staff and great service.
20 August 2026
Looked after me and my car
19 August 2026
Very pleasant to deal with, make you feel very comfortable, grea service.
19 August 2026
Car was driven away without the on board service history being updated. Was told it would update automatically. It didn't and I had to drive the car back to BMW and wait a further hour.
19 August 2026
The ability to speak directly with a member of the team when booking and collecting my car was extremely helpful and provided a reassuring personal touch. The key drop-off process was straightforward. Regular updates were appreciated.
19 August 2026
Friendly, punctual service.
18 August 2026
I brought the car in on the day it was reserved, early, only to be told it couldn't be done that day, so we'd spent an entire day away from home in Bolton for no reason. The service rep we spoke to didn't offer us anything in recompense.
18 August 2026
You did what it said on the tin
18 August 2026
Straightforward recall job all went as expected, thanks
18 August 2026
Easy process booking in , staff keep you up to date on car and no need to kep ringing ,
18 August 2026
Good customer service
18 August 2026
Was told a complimentary car wash will be given. They were apologetic when it had been missed and did do it but the car was not dried after which left watermarks straight away.
18 August 2026
When i dropped my car off at 8am for its MOT , the service advisor could not find my appointment which was booked mid June for the MOT on the 12th August. He said there must have been a technical issue!
17 August 2026
Job done hassle-free.
17 August 2026
The staff are always very friendly and helpful. The service was completed on time to a good standard
17 August 2026
Really good service from Rachel and Dan, friendly, professional knowledgeable. Little things walking to the courtesy car , phone call next day to check everything OK ,dealt with lots of garages over the years Williams the best one, excellent!??
17 August 2026
Fast efficient service
17 August 2026
Excellent communication
17 August 2026
Was looked after by Laura on the desk nothing to much trouble
17 August 2026
Lovely showroom and waiting area with refreshments on tap and very nice BMW staff. Great stuff!
17 August 2026
Still waiting for an update, for work to be progressed
17 August 2026
Was told needed recall for new airbag but then was told it didn't need 1 .was there nearly 3 hrs !!!
16 August 2026
My MOT appointment was for 9 o'clock. Didn't receive my car back till quarter to one. The car failed and needed a new tyre an appointment was booked for the following day to replace the tyre and re test for the mot at 9am it was 11.30 When I left.
16 August 2026
Dropped off car day before but onlt started work after 2pm then informed me if issues at 16:45. A simple fit could not be done, & now need a revisit. Position was service was on offer.
16 August 2026
Not happy job Not been done
16 August 2026
Great service and communication
16 August 2026
Everything went as planned
15 August 2026
Very easy with the key security box, Straight in Straight out no messing about, Staff were very pleasant and the aftercare phone call was brilliant also. 100% satisfaction from my point of view
15 August 2026
Took to long for a Faulty Steering Wheel Airbag Recall.
13 August 2026
It took a long time to resolve.
13 August 2026
Nothing was too much trouble, if you had any issues what so ever all the staff went out of their way to help you.
12 August 2026
Straightforward and friendly service.
12 August 2026
Receptionist seamed a little abrupt
12 August 2026
The software update was timely and effecoeny
12 August 2026
Service was conducted on the agreed day and within the agreed time.
12 August 2026
Polite informative staff who answered all questions
11 August 2026
Swapped an x7 for a 1 series courtesy car. Asked for my car not to be hoover or washed and it was.
11 August 2026
Service was good staff friendly
11 August 2026
friendly staff and clear explanations
11 August 2026
Car booked in straight away
10 August 2026
Staff were very attentive, and sorted my car problem immediately. Great customer service from service dept which is why i bought another BMW, and a friend of mine bought a Williams BMW due to me telling them about the excellent after sales service.
10 August 2026
Poor first impression, I was made to feel like an inconvenience when I dropped my vehicle off for its service. I was passed to 4 different people to handover a replacement car for the day it was embarrassing ??
10 August 2026
car was serviced in the expected time and was nice and clean. I was disappointed when I arrived. I had booked a desk/workstation (booked 1 month in advance). The desks were all in use when i got there and i was told work elsewhere. Not great!
09 August 2026
very clean and all the staff were very helpful
09 August 2026
Really friendly, efficient and professional.
09 August 2026
Everything went as promised with regular updates and work satisfactorily completed.
09 August 2026
Prompt service
09 August 2026
I have actually raised a complaint regrding the experience and other than a holding email i have heard nothing more about it. I detailed my issues in the complaint email. One key point - was the safety recall actually done? I still have no idea
09 August 2026
Awful service!. I only got a message at 5:40pm to fetch my car by 5:45pm!?!?! Then I got my car health check THE NEXT DAY so I couldn't get any work done! Had a call for feedback and was told manager would call me. Heard nothing back
08 August 2026
Laura Lindsay , was courteous, prompt and respectful in dealing with my request and gave sound advice on further issues.
08 August 2026
Very friendly professional staff
07 August 2026
Easy, efficient, good communication, sorted.
06 August 2026
Everything g was spot on from start to finish all very welcoming
06 August 2026
Hassle free, liked that there was space for me to work whilst the car was being serviced.
05 August 2026
Great service, Dan was excellent.
05 August 2026
Despite a previous hiccup with a steering wheel being sent back to BMW when I attended to have it fitted, Dan went out of his way to rectify the situation and provided excellent customer service, tracking the vehicles progress through the workshop.
05 August 2026
Chaf was very good
05 August 2026
Automated check in and collection was very wasy
05 August 2026
Took two months for a minor fix,very little contact from anyone and I had to chase for updates
04 August 2026
never spoke to anyone in person so i didnt know what had been checked on my car all that was said on the screen was "problem fixed".Also my car was due to be cleaned but looked dirtier than when it was sent in.
03 August 2026
They did what's as needs and kept me informed.
03 August 2026
Great customer service from the service dept and was able to work from the business centre with complementary refreshments as I waited.
03 August 2026
Williams Bolton is a very good, customer focused, service centre. My only dislike is the "self service" check in/out. I prefer to deal with a receptionist and whilst some may prefer the no contact approach there should be both types available.
03 August 2026
Booked in for 1030 to collect 1130. After checking at 1230 was told it would be 3.30!!!! I complained to the manager and it was done in 5 minutes !!!
03 August 2026
Straightforward as had to change drop off time and this was no issue
02 August 2026
As always the service was carried out on time whilst I waited and enjoyed a coffee. All staff were helpfull and profesional as always.
02 August 2026
First class service
02 August 2026
The price was excessive and the polcy which did not allow me to pay with a debit card should have been mentioned to me before I collected my car after the work It took far too long to resolve the issue
02 August 2026
Always receive 5 star treatment.
01 August 2026
Very smooth and easy
01 August 2026
Poor communication and poor customer relationship
01 August 2026
simple log in process
01 August 2026
BMW have had the car 3 weeks they gave me the keys Friday 31st after paying £2,600. they hoped I would drive off with a faulty engine.
31 July 2026
Pleased overall but unhappy about the length of time I was left without a car
30 July 2026
Easy check in dropping the BMW key, vehicle was nicely washed and hovered, good price for the service I got, thanks
30 July 2026
I left two keys with the request for two new batteries. Only one was changed. I was told this was the normal practice.!! The receptionist was friendly and polite whilst sorting the payment system which had system hiccups.
30 July 2026
Courteous and work done promptly refreshments
30 July 2026
Great customer service. Thanks.
30 July 2026
Handled eveything well bmw Bolton good service kind
29 July 2026
Happy with the service.
29 July 2026
The vehicle was in for over a month. I made approx 14-16 calls to the centre and got 2 calls back. When asking for a report on what was done at pickup, i was told i was not entitled to one as the work was done under warranty.
29 July 2026
I was disappointed with the level of service I received this time because you had my car approximately 26 hours. I believe you had a part that wasn't complete and had to get a replacement. The parts should have been checked the day before.
28 July 2026
Not like before to many mistakes
28 July 2026
You had the car from 8:30am and we came to collect 4:30pm as discussed. Whilst sat waiting saw the car enter your garage. Waited around 1hr 40 mins so the car had not been looked at before the time I arranged pick up. Also my keyring was removed.
28 July 2026
I was advised that my car would receive a free wash and vacuum. On collection this hadn't been done. It was in a worse state than when I dropped off. Also no availability of courtesy cars.
27 July 2026
Great service from start to finish
27 July 2026
Great communication
FIND Williams Bolton BMW
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:11:00 - 16:00
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900900
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:00 - 17:30
- Sat:08:30 - 12:30
- Sun:CLOSED
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900900
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900900
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900910
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
20 October 2026
I had a wonderful experience purchasing my new BMW. The salesperson was very helpful, professional, and patient throughout the process, especially when discussing the pricing. They made everything easy and stress-free. I highly recommend them!