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OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
486 ratings and 326 comments received in the last 90 days.
04 September 2026
Clear communication on timeframes and amounts and great overview of vehicle.
27 August 2026
Collection of the new vehicle was very personalised and made the experience feel special. It was very informative and delivered in a friendly professional manner.
26 August 2026
Very professional service Richard Barlow was excellent and exceptionally helpful and knowledgeable about all the cars.
25 August 2026
Excellent customer service from Richard Barlow and team
22 August 2026
Elliott was very helpful
21 August 2026
Excellent service from Calum Wilson and Williams Bolton. Great experience.
20 August 2026
Great customer service from Ben. Came across for genuine and as though he had my best interests at heart.
19 August 2026
It was fairly easy buying the car with the extras we wanted.
18 August 2026
Craig was absolutely top drawer. Nonsense just sorted the deal out. Excellent
16 August 2026
Positive experience Straight forward purchase Helpful and supportive
12 August 2026
The service we received from Ben Rawcliffe in New Car Sales at Bolton was exceptional from start to finish. Ben was friendly, professional and always quick to respond to emails, keeping us updated throughout the entire process.
04 August 2026
Rash was very helpful, even helping to send back my company car as I was in a meeting. It was good to meet Adrian the manager.
04 August 2026
The service was faultless from start to finish all my requests were taken into consideration and nothing was of bother.
02 August 2026
Great service from all the staff at Williams BMW Bolton. Craig was really great and answered all my queries quickly and kept me updated throughout the delivery process. Great part-exchange valuation and overall a great experience.
28 July 2026
Very good service, special thanks to Nathan
27 July 2026
Service from start to finish was great. Seamless transaction from craig at Williams Bolton
25 July 2026
All good
23 July 2026
Ben was really informative listened to everything and was very patient with me
22 July 2026
It was easy, straight forward, sales team were upfront with the issues identified during the process and kept me up to date, and did their best to resolve the issue quickly.
19 July 2026
Great experience friendly sales team
18 July 2026
Very helpful and polite.
16 July 2026
I bought my new car from Williams BMW in Bolton as a returning customer. Knowing which vehicle I wanted to buy and having my existing BMW supplied and maintained by Williams meant they were the obvious choice to go back to.
14 July 2026
My experience was very positive from start to finish. The team was professional, helpful, and made the whole process straightforward and stress-free. I got exactly the car I wanted at a competitive price, and all my questions were answered clearly.
13 July 2026
The centres sale representatives were helpful and informative in assisting me to find the vehicle I required. There was no sales pressure from the team. Richard was very helpful and kept me updated throughout the purchase of the vehicle.
12 July 2026
Nathan spent a lot of time helping me choose the right BMW for me. He wasn't pressuring me to make decision. I found the sales team at Trafford and Warrington pushy and wanting me to commitment before I was ready
07 July 2026
Met with Ben Rawcliffe who was fantastic and very helpful with what I wanted
03 July 2026
Staff where excellent and very knowledgeable.
03 July 2026
Callum was excellent from the beginning right through to the end
02 July 2026
I had richard Barlow sort me my new bmw. I couldn't off been more satisfied, everything was so smooth and had my car within 3 days. Best service I've received.
01 July 2026
Great service from start to finish, all questions I had were answered and the handover was very straightforward.
30 June 2026
Great repeat service and support, Elliot guided us through our options and was mindful of our budget and expectations.
30 June 2026
Elliott was very helpful both in showing me around the car and explaining the technology that comes with the car. I had a clear understanding of the car when collecting it from the showroom.
30 June 2026
Craig was very knowledgeable and helpful during the test drive, responded very promptly to e-mails throughout and made the whole process straightforward.
28 June 2026
Knowledgeable and explained things so they were easily and readily understandable
24 June 2026
I have recentiy bought a new BMW at Williams Bolton and the new car saleman Craig was brilliant and always as been with us with all the cars i've boughtin the past superb guy and always helpful.
23 June 2026
Nathan was friendly, informative, work hard to get us the right deal and kept us up to date on everything
21 June 2026
A huge thank you to Elliot for making my car-buying experience so easy and enjoyable. They were friendly, professional, and incredibly helpful from start to finish.l highly recommend them to anyone looking for excellent customer service. Thank you ??
06 September 2026
Booked in for diagnostic and didn't find the fault and took a while guess what it looks like it may be not happy with the results waste of 120 would have to think twice not happy
06 September 2026
My car was booked in for a standard oil service, the car was dropped off at 08:30 and then I was told at about 16:00 that the equipment wasn't working. I had to pick up the car and bring it back a few days later. Malcolm was very helpful.
05 September 2026
Service was great, all the staff you encounter at Bolton are lovely and helpful. But I have to say just getting a text to pick you key up from a pokey machine is terrible. This is a high end car company with a damp squib end to an expensive service
04 September 2026
Not organised and the self check-in is not fit for purpose . Also give people a time not everyone can wait or do without there car all day
04 September 2026
Excellent service , returned washed and clean interior .
03 September 2026
Hard job solved by Williamd
03 September 2026
When booking the service made the request that it the car had a squeaky brake pad which was on the notes when I dropped off the car. This wasn't looked at when I asked the question
03 September 2026
Efficient timely and kept me up to date with what was happening
03 September 2026
Warranty repair carried out on a date to suit me and I was kept well informed of the works carried out.
03 September 2026
Mel was very helpful, professional and friendly throughout my visit. She kept me informed, explained everything clearly and made the whole process easy and stress-free. I really appreciated her excellent customer service.
02 September 2026
Excellent customer service.
02 September 2026
The recall part was fitted no problem. However, the visual examination stated that there was a fault on the front nearside suspension. Quoted a large amount to replace. Vehicle MOTed the following week - failed due to fault on offside suspension.
02 September 2026
My 8 series was in for a routine service and required additional work under warranty. Both Dan and Laura ensured I was charged a fair and proportionate price and kept in touch with regular updates.
02 September 2026
The customer service at Willaims Bolton is very poor. I was not contacted to say the car was ready for collection. I could not get through on the telephone with what was an urgent request. My expectations were low and once again met.
02 September 2026
The service I received by Elliot and Mark has been exceptional.
02 September 2026
Very quick and efficient comms. Lovely showroom waiting area.
02 September 2026
Very personable and well looked after by the staff.
01 September 2026
Polite and welcoming.
01 September 2026
Smooth and fast
01 September 2026
after booking in for an mot with bmw expecting a bmw certificate like the last 3 mots so it has full bmw history you took it off site to a 3rd party garage without informing/telling me. This also led to me being sat around for nearly 4hours.
01 September 2026
Automated phone line. Drop off keys in box was handy if in a rush but not very personal and was a little nerve wracking in case keys were lost.
31 August 2026
Excellent service
30 August 2026
I dropped my car off at the requested time and it was ready 90 mins later.I was kept informed by the staff as to the progress
30 August 2026
My recent service bookings to replace the starter motor have been a total mess, poor to no communication. Turning up at Williams Bolton to find the parts required were not available and my service cancelled. my recent Oil Service was very good
30 August 2026
No communication possible. The manager knows the problems
29 August 2026
Simple check in and collection, in a timely manner
29 August 2026
Excellent service all staff brilliant and kept upto date with everything. Made to feel very welcome
28 August 2026
the car was in for a recall on a waiting app i arrived at 07.50 to be told that it would take around 45 mins, by 9.50 I was still sat waiting having had no updates to be told after asked the car had not been started due to no technician available
28 August 2026
All good, service was done on time, service team were very helpful, keep it up thanks
28 August 2026
Completely dissatisfied with my BMW Williams Bolton experience. Nowhere near as customer oriented as Liverpool or Rochdale Williams.
28 August 2026
First appt cancelled, wrong parts received ! Had to chase Williams to get new appt. Once there, the service was timely and the courtesy coffee and continental breakfast was very appreciated .
27 August 2026
Always a good service and very informative.
27 August 2026
Excellent service, great communication
27 August 2026
The entire experience of getting my car serviced was handled efficiently from checking in to checking out
27 August 2026
Would have been 5 star 12 months ago, but communication with the dealership staff has deteriorated. As a customer I am having to do too much legwork.
27 August 2026
Great service with text and video on the job to keep me informed
27 August 2026
As far as im aware of they did the job and got the car back on time.
27 August 2026
comfortable waiting area
26 August 2026
Quoted me tyres but when I mentioned I had cover I was told they are still good
26 August 2026
Good customer service and efficient process
24 August 2026
Really poor customer service. No update provided on progress and when called, told someone would ring back with no joy. Have to constantly ring and be put through to voicemail. Not the level of service I expected from BMW.
24 August 2026
When I booked the appointment there was a long wait for a courtesy car, which I decided to wait for. On the day of the appointment someone came out to my car and took a look at the problem and advised they would order the part, so a wasted day
24 August 2026
very good service
24 August 2026
Excellent service no complaints from me.
24 August 2026
Lack of parking when I arrived. Estimated costs were not detailed when I booked on the BMW app. Very expensive compared to other approved service centres.
23 August 2026
I arrived to collect my car . I was told that the brake fluid had been changed but it wasn't part of the service I paid for . Apparently this had been done at my last service 6,000 miles previous . I was told I had to pay for it
23 August 2026
I always found staff to be very pleasant , friendly and helpful and at reasonable price
23 August 2026
The work - BMW recall checking for a faulty air bag - was carried out promptly - and all was ok. Your receptionists were very pleasant and welcoming. Can't fault the service I received.
23 August 2026
The service I received was Brilliant. I can't fault it
23 August 2026
Communication was not the best I rang a few times for updates given wrong information then was suddenly told it had been done
20 August 2026
Professional and courteous staff and great service.
20 August 2026
Looked after me and my car
19 August 2026
Very pleasant to deal with, make you feel very comfortable, grea service.
19 August 2026
Friendly, punctual service.
19 August 2026
The ability to speak directly with a member of the team when booking and collecting my car was extremely helpful and provided a reassuring personal touch. The key drop-off process was straightforward. Regular updates were appreciated.
19 August 2026
Car was driven away without the on board service history being updated. Was told it would update automatically. It didn't and I had to drive the car back to BMW and wait a further hour.
18 August 2026
I brought the car in on the day it was reserved, early, only to be told it couldn't be done that day, so we'd spent an entire day away from home in Bolton for no reason. The service rep we spoke to didn't offer us anything in recompense.
18 August 2026
You did what it said on the tin
18 August 2026
Straightforward recall job all went as expected, thanks
18 August 2026
When i dropped my car off at 8am for its MOT , the service advisor could not find my appointment which was booked mid June for the MOT on the 12th August. He said there must have been a technical issue!
18 August 2026
Good customer service
18 August 2026
Was told a complimentary car wash will be given. They were apologetic when it had been missed and did do it but the car was not dried after which left watermarks straight away.
18 August 2026
Easy process booking in , staff keep you up to date on car and no need to kep ringing ,
17 August 2026
The staff are always very friendly and helpful. The service was completed on time to a good standard
17 August 2026
Really good service from Rachel and Dan, friendly, professional knowledgeable. Little things walking to the courtesy car , phone call next day to check everything OK ,dealt with lots of garages over the years Williams the best one, excellent!??
17 August 2026
Fast efficient service
17 August 2026
Was told needed recall for new airbag but then was told it didn't need 1 .was there nearly 3 hrs !!!
17 August 2026
Job done hassle-free.
17 August 2026
Was looked after by Laura on the desk nothing to much trouble
17 August 2026
Lovely showroom and waiting area with refreshments on tap and very nice BMW staff. Great stuff!
17 August 2026
Still waiting for an update, for work to be progressed
17 August 2026
Excellent communication
16 August 2026
Not happy job Not been done
16 August 2026
Everything went as planned
16 August 2026
Great service and communication
16 August 2026
Dropped off car day before but onlt started work after 2pm then informed me if issues at 16:45. A simple fit could not be done, & now need a revisit. Position was service was on offer.
16 August 2026
My MOT appointment was for 9 o'clock. Didn't receive my car back till quarter to one. The car failed and needed a new tyre an appointment was booked for the following day to replace the tyre and re test for the mot at 9am it was 11.30 When I left.
15 August 2026
Very easy with the key security box, Straight in Straight out no messing about, Staff were very pleasant and the aftercare phone call was brilliant also. 100% satisfaction from my point of view
15 August 2026
Took to long for a Faulty Steering Wheel Airbag Recall.
13 August 2026
It took a long time to resolve.
13 August 2026
Nothing was too much trouble, if you had any issues what so ever all the staff went out of their way to help you.
12 August 2026
Straightforward and friendly service.
12 August 2026
Receptionist seamed a little abrupt
12 August 2026
The software update was timely and effecoeny
12 August 2026
Service was conducted on the agreed day and within the agreed time.
12 August 2026
Polite informative staff who answered all questions
11 August 2026
Swapped an x7 for a 1 series courtesy car. Asked for my car not to be hoover or washed and it was.
11 August 2026
Service was good staff friendly
11 August 2026
friendly staff and clear explanations
11 August 2026
Car booked in straight away
10 August 2026
Staff were very attentive, and sorted my car problem immediately. Great customer service from service dept which is why i bought another BMW, and a friend of mine bought a Williams BMW due to me telling them about the excellent after sales service.
10 August 2026
Poor first impression, I was made to feel like an inconvenience when I dropped my vehicle off for its service. I was passed to 4 different people to handover a replacement car for the day it was embarrassing ??
10 August 2026
car was serviced in the expected time and was nice and clean. I was disappointed when I arrived. I had booked a desk/workstation (booked 1 month in advance). The desks were all in use when i got there and i was told work elsewhere. Not great!
09 August 2026
very clean and all the staff were very helpful
09 August 2026
Really friendly, efficient and professional.
09 August 2026
Awful service!. I only got a message at 5:40pm to fetch my car by 5:45pm!?!?! Then I got my car health check THE NEXT DAY so I couldn't get any work done! Had a call for feedback and was told manager would call me. Heard nothing back
09 August 2026
I have actually raised a complaint regrding the experience and other than a holding email i have heard nothing more about it. I detailed my issues in the complaint email. One key point - was the safety recall actually done? I still have no idea
09 August 2026
Everything went as promised with regular updates and work satisfactorily completed.
09 August 2026
Prompt service
08 August 2026
Laura Lindsay , was courteous, prompt and respectful in dealing with my request and gave sound advice on further issues.
08 August 2026
Very friendly professional staff
07 August 2026
Easy, efficient, good communication, sorted.
06 August 2026
Everything g was spot on from start to finish all very welcoming
06 August 2026
Hassle free, liked that there was space for me to work whilst the car was being serviced.
05 August 2026
Took two months for a minor fix,very little contact from anyone and I had to chase for updates
05 August 2026
Despite a previous hiccup with a steering wheel being sent back to BMW when I attended to have it fitted, Dan went out of his way to rectify the situation and provided excellent customer service, tracking the vehicles progress through the workshop.
05 August 2026
Chaf was very good
05 August 2026
Great service, Dan was excellent.
05 August 2026
Automated check in and collection was very wasy
04 August 2026
never spoke to anyone in person so i didnt know what had been checked on my car all that was said on the screen was "problem fixed".Also my car was due to be cleaned but looked dirtier than when it was sent in.
03 August 2026
Great customer service from the service dept and was able to work from the business centre with complementary refreshments as I waited.
03 August 2026
Williams Bolton is a very good, customer focused, service centre. My only dislike is the "self service" check in/out. I prefer to deal with a receptionist and whilst some may prefer the no contact approach there should be both types available.
03 August 2026
Straightforward as had to change drop off time and this was no issue
03 August 2026
They did what's as needs and kept me informed.
03 August 2026
Booked in for 1030 to collect 1130. After checking at 1230 was told it would be 3.30!!!! I complained to the manager and it was done in 5 minutes !!!
02 August 2026
As always the service was carried out on time whilst I waited and enjoyed a coffee. All staff were helpfull and profesional as always.
02 August 2026
First class service
02 August 2026
The price was excessive and the polcy which did not allow me to pay with a debit card should have been mentioned to me before I collected my car after the work It took far too long to resolve the issue
02 August 2026
Always receive 5 star treatment.
01 August 2026
Poor communication and poor customer relationship
01 August 2026
BMW have had the car 3 weeks they gave me the keys Friday 31st after paying £2,600. they hoped I would drive off with a faulty engine.
01 August 2026
Very smooth and easy
01 August 2026
simple log in process
31 July 2026
Pleased overall but unhappy about the length of time I was left without a car
30 July 2026
Courteous and work done promptly refreshments
30 July 2026
Great customer service. Thanks.
30 July 2026
Handled eveything well bmw Bolton good service kind
30 July 2026
I left two keys with the request for two new batteries. Only one was changed. I was told this was the normal practice.!! The receptionist was friendly and polite whilst sorting the payment system which had system hiccups.
30 July 2026
Easy check in dropping the BMW key, vehicle was nicely washed and hovered, good price for the service I got, thanks
29 July 2026
I was disappointed with the level of service I received this time because you had my car approximately 26 hours. I believe you had a part that wasn't complete and had to get a replacement. The parts should have been checked the day before.
29 July 2026
The vehicle was in for over a month. I made approx 14-16 calls to the centre and got 2 calls back. When asking for a report on what was done at pickup, i was told i was not entitled to one as the work was done under warranty.
29 July 2026
Happy with the service.
28 July 2026
I was advised that my car would receive a free wash and vacuum. On collection this hadn't been done. It was in a worse state than when I dropped off. Also no availability of courtesy cars.
28 July 2026
Not like before to many mistakes
28 July 2026
You had the car from 8:30am and we came to collect 4:30pm as discussed. Whilst sat waiting saw the car enter your garage. Waited around 1hr 40 mins so the car had not been looked at before the time I arranged pick up. Also my keyring was removed.
27 July 2026
Great communication
27 July 2026
Great service from start to finish
26 July 2026
They didn't valet my boot as part of the free valet service they offer, They also told me that my car was parked on bay 9 but it wasn't.
26 July 2026
Very! Great service.
26 July 2026
Everything was excellent.
26 July 2026
Since they updated the software or what ever they did the radio has stopped working proper and doing my head on
26 July 2026
Great customer service
25 July 2026
Extremely easy fast check in and out process Staff all friendly and helpful
24 July 2026
Waited while my brake fluid service was carried out, kept informed throughout the process and had my car back in no time.
23 July 2026
Debbie was brilliant, totally helpful and personable. A collection time was arranged for 1500, I was told the car would be cleaned, but it wasn't done despite me arriving after 16.00. I got a " your car is ready" confirmation 3 days after collection
22 July 2026
Service is great and very informative and always happy to help
22 July 2026
.
22 July 2026
Faultless, smooth all the way through
22 July 2026
All ok and kept up to date with what was happening. Didn't like having to use a machine to put in and take out my keys. Much prefer to speak to a human being.
22 July 2026
Very easy check on.Car ready when I was told it would be
22 July 2026
I had a really positive experience with BMW from start to finish. My car needed repairing, and the whole process was handled professionally and efficiently. The staff were friendly, kept me updated throughout, and made everything stress-free.
22 July 2026
Collected my car on 13 May and it failed within 2 days. It has spent around 6 weeks in the workshop, the first repair failed, and I have continued paying finance for a car I have barely driven. Extremely disappointed with the service and handling.
22 July 2026
Quick drop-off, efficient and clear updates and quick collection
22 July 2026
Service was carried out almost during appointed time. I guess a slight late start but overall satisfactory. My time was restricted due to being a full-time carer.
22 July 2026
Pick up booked for 4-5pm. I arrived at 5:15 and was left to stand around for 20 minutes without even being acknowledged. No message received about pick up even though I paid using the link provided via text. Not smooth at all.
21 July 2026
Efficient service, excellent complimentary drinks and snacks and a free car wash included.
21 July 2026
Job was completed so could not give lowest mark but the whole booking and it in and taking all day and they could not give a completion time and the car wasn't cleaned inside at all and we had washed it off on the outside the day before.
21 July 2026
Considerably better than last time when I feedback a number of concerns but had no reply despite asking for one!
21 July 2026
Just one issue disappointed, was told that my car would be washed/cleaned but it clearly hadn't and there was yellow chalk on one of the tyres which I have struggled to remove by cleaning it several times.
20 July 2026
Booked my car in for oil and filter change plus reported leak from panoramic sunroof into car interior. Having been told car was ready to collect, subsequently told sunroof hadn't been done and I'd have to rebook. Another day wasted
20 July 2026
Welcoming, a great area to work whilst waiting, clean and tidy and a relaxed atmosphere
20 July 2026
Like clockwork
20 July 2026
Staff were very polite, helpful & the process was straight forward.
20 July 2026
From the moment I arrived Debbie was on hand to assist. Whilst I waited for my service to be completed Debbie was continuously looking after myself and other customers waiting. Debbie is a credit to the business. Thank you!
20 July 2026
Had a service no advisory about tyres. Two weeks later I went to Bowkers Blackburn rear tyres at 2.4mm. Poor
19 July 2026
The recall work was carried out satisfactorily and I was kept informed regularly on the progress.
19 July 2026
i would have been completely satisfied but recall took a number of calls and months to complete
18 July 2026
Tracy did everything to put right a disappointment experience when booked in work wasn't completed. She was outstanding and our experience was positive.
18 July 2026
Drop up and collection so efficient via the online check in and key drop of boxes.
18 July 2026
Overall very satisfied with the service. Just had to wait a little longer than expected
18 July 2026
Quick efficient and kept up to date at every stage
16 July 2026
Everything ran smooth from start to finish. We were kept informed and were very satisfied
16 July 2026
The service and experience was very good
15 July 2026
The people I have dealt with have listened, been polite and helpful and met all of my expectations. I am grateful for the professional attitude and service I received and will recommend BMW in the future.
15 July 2026
They had my car all day and still didn't have it ready by the agreed time. I had to wait over an hour to complete the MOT.
15 July 2026
Courteous, professional
15 July 2026
My car was recalled and it was fixed promptly
15 July 2026
Dropped the car off at 7.45am, car did not move until 15.30, Why be asked to bring the car in so early when no work will be done on my car until late afternoon ?
15 July 2026
I did not receive any text/call updates from your team. I had to call at 5:30PM and was almost turned away as I arrived shortly after 6pm after being told to come and collect my car. I was also told that I could not use Bumper to pay as nobody was in
14 July 2026
Friendly survise
14 July 2026
All round professional service provided.
14 July 2026
Lawrence was amazing
14 July 2026
Good service
13 July 2026
It was fine
13 July 2026
At the time I was happy and a few days later took the car in for an MOT and they list a 'broken' exhaust that wasn't even mentioned to me in any regards.
13 July 2026
No concerns
13 July 2026
Jobs to be completed were done, but booking in was very, very impersonal. When collecting my car the employee who called was unable to advise what the cause was and seemed to be guessing as to such. Collecting the car was also impersonal.
13 July 2026
Excellent service.
12 July 2026
Despite dropping my car in at 9.30 as advised attending at 4.30 to collect it hadn't even been looked at. I understand the centre is busy but maybe shouldn't book so many cars in each if you can't get them back on time. It wasn't ready until 5.30.
12 July 2026
Excellent service
12 July 2026
Very welcoming and professional staff Especially Debbie
11 July 2026
The simple reason why ! Was Debbie on the service department. If it wasn't for Debbie I think I would have walked out and gone elsewhere.
10 July 2026
I received a text the day before attending telling me my booking time was 8.45 and collection time was 9.45. By 9.20 my car hadn't moved.I spoke to Debbie on reception who sorted this for me. She was excellent btw.
10 July 2026
Very nice welcome when I arrived - the lady I dealt with was very bubbly and smiley and all went smoothly. ..
09 July 2026
Car was not cleaned. Service was otherwise good.
09 July 2026
My X3 keep indicating that the software is at fault. Took the car twice, assured everything was fixed; it is not, and the faults keep happening. The local team is very nice, but I think that this is beyond their expertise. I need to be helped!
09 July 2026
The service work received is fine, the tyres seem fitted well. I dont know anything else about the service. I presume it went ok. The communication was rubbish, start to finish. I had to make a total of 11 calls to bmw to get updates.
09 July 2026
Couldn't locate my car via my number plate. Suggested I didn't leave it at the Bolton branch. Very rude.
08 July 2026
Everything was fine, efficient and welcoming. I requested for my car to be cleaned beforehand. I was also asked permission again when I arrived for my car to be cleaned, which I was happy with. When I collected the car keys I was told my car was .
08 July 2026
You sent email reminding me of appointment and also asking if I'd like other services (at a cost) I clicked on a couple of things I would have liked. You ignored those things and also charged me some sort of fee for a 'free recall'
08 July 2026
The living staff were helpful and friendly up to a point. The AI telephone system was slow, inaccurate and infuriating. The online booking system is very poor.
08 July 2026
Great than
08 July 2026
Initially after arriving I was left stood in the reception area whilst two colleagues had a chat and a further two just walked past which I think is poor customer service. On collecting my vehicle I wasn't given any information just handed the keys.
08 July 2026
Difficulty locating vehicle on collection. Not in bay given
07 July 2026
Mostly satisfied but there was a communication break down when the car was ready but a call was put through to me when my husband was waiting to be told it was ready in the Reception area.
07 July 2026
Service staff excelent car sorted and car was cleaned and valeted
07 July 2026
I didn't receive any paperwork about the work carried out, i didn't request a courtesy car, but asked for my car to be cleaned instead, which it wasn't.
07 July 2026
As I haven't yet got my car back i can't possibly say, i haven't had any communication for nearly a week
07 July 2026
Wonderful experience
06 July 2026
Was a smooth experience and I could co tongue working at the business lounge
06 July 2026
My car was in very early for an MOT. It just needed a tyre which had to be ordered specially. Unfortunately the tyre wasn't correct and the correct one needed to ordered. This took a very long time, think it was 4:30 once complete. Staff were great
06 July 2026
The service was carried out well but, I had to wait along time to have the 2 tyres repaired from April 26 to 26/06/26 having to inflate daily-not fun & i had paid for the tyre and wheel replacement cover !!! No body knew what they were doing.
06 July 2026
taken nearly 3 months for this to be resolved, booked in for windscreen to be fitted only to be told there isn't any in stock, Communication from service was an issue I had to make numerous calls when screen available, and update on vehicle progress
05 July 2026
Excellent
05 July 2026
Never had a cause to be dissatisfied with service.
05 July 2026
I have no idea whether I am satisfied or not, it was an airbag replacement and I hope I never have to find out if they did a good job or not. The report said they replaced the driver's airbag but didn't mention the passengers airbag.
05 July 2026
Staff friendly as always, would prefer more people on check in desks rather than self serve machines.
05 July 2026
Poor communication, poor video reporting on vehicle check could not understnd what was being said. No response to phone calls after messages left. Poorest excuse for poor sevice at a high value brand
05 July 2026
you send an automated check in. I booked a wait appointment but when you go through check in it only allows late in the day check in. This is replicated on the terminals in the showroom, you need to sort out the process for wait appointments
05 July 2026
Lack of personal at customer service. Was told at 10.50 that my car would be ready in 10 minutes. Nothing happened. Went to customer service. Waited 15 minutes and got no response. Not good enough
05 July 2026
There I got the car soon after arrival home there is leakage in cooling system Before not there
04 July 2026
Organised and punctual.
03 July 2026
Rude staff on the phone nothing got sorted
02 July 2026
car was in as a result of a recall and the whole process was fine.
02 July 2026
My car was undriveable because of a failure. I was originally given a start date 10 days later. I had my car delivered to the centre the following day, a Friday. I got a message the following Monday to say the work was begun .
02 July 2026
Service was great
02 July 2026
Staff dealt with you as an important customer
02 July 2026
very good staff who looked after me
01 July 2026
I thought I'd have my vehicle returned the same day but it was not returned until the day after.
01 July 2026
The lack of consistent communication was borderline comical. Different people telling me different things and if I hadn't chased multiple times I have no confidence anything would have progressed.
01 July 2026
Pleasant lady on the servicing desk
30 June 2026
The ser ice was completed as agreed and was on time.
30 June 2026
Brought car in expecting a repair - didn't receive updates, had to call to chase and repair wasn't completed
30 June 2026
Vehicle not given back when told on phone it would be. When vehicle eventually ready to collect post weekend left waiting around for 1.5 hours during work time. Male member of staff completely ignored me on the desk when stood waiting for hour.
30 June 2026
Efficient, friendly
30 June 2026
GOOD JOB DONE AS ALWAYS
30 June 2026
the new drivers air bag was fitted while I waited, everyone was as helpful as possible.
28 June 2026
Quite a long wait time for an mot with no interaction from the staff.
28 June 2026
Communication, self check in, friendly staff.
28 June 2026
Satisfied. However it didn't have a flat tire when I brought it in but it did have one when I collected it. A phone call would have helped as I didn't pick up survey email
28 June 2026
Appointment on time and looked after very well whilst waiting
28 June 2026
Insufficient staff to deal with customers on 'Service' desk. Forget "self service" machines as all the customers I saw wanted to talk with a human!!!
25 June 2026
Received message 12.21 stating car ready. Arrived 1.55 only to be told they had not started on changing break fluid. Waited and car was finally really at 3pm after asking as no one had informed me of it's progress. Keys handed to me, not told where.
25 June 2026
All done as planned Efficient
25 June 2026
Quick and easy booking in and checking out process
25 June 2026
Service good but found machine checkin slow and annoying. And a machine cannot answer questions or accept credit cards, so needed to talk to a human anyway
24 June 2026
Fast friendly service.
24 June 2026
Very Good service
24 June 2026
I was treated in a polite professional manner from entering the dealership, i was kept up to date on the progress of my vehicle throughout the day.
24 June 2026
From the moment I entered the building, everyone was very helpful. I was there for a recall on the starter motor and was offered a complimentary vehicle health check and car wash. Everything was perfect and the car wash was immaculate! Thank you
24 June 2026
I was disappointed. Less than 10 minutes after leaving following a full service and MOT, a warning appeared stating the coolant level was critically low and could damage the engine. This should have been identified before the vehicle was returned.
24 June 2026
Kept me updated was polite and helpful completed the work quickly.
23 June 2026
As always really easy from start to finish .. All staff very helpful
23 June 2026
You replaced the dashcam after a second visit, this was a warranty issue, the dash cam is now continually falling off the windscreen mount due to warm weather
23 June 2026
Nice and quick, settled and had breakfast before working in the work space. The lady on the desk kept me updated all the way to 10am. The time promised I would be set to be done
23 June 2026
As always great service and lovely show room.
23 June 2026
Updates via text could have been more frequent matching the actual progress. Text at 9:16 am saying car was with technicians. next message was 17:20 pm saying car was ready for collection with last pick up at 17:45 pm.
22 June 2026
From start to finish everything was very professional, kind helpful staff who went out off there way to help me.Special mention to Tracy in service who helped me with my needs that day , keep up the great work .
22 June 2026
End to end process was very easy the staff were knowledgeable and helpful
22 June 2026
Good service, although I was interested in changing my car, no one came spoke to me even though I ticked the option.
21 June 2026
I was very impressed with the service.
21 June 2026
I wasn't satisfied because the issue was not resolved, and I was asked to provide evidence that was difficult and unreasonable to obtain.
20 June 2026
Appointment was for 10.45 and informed the service would take approximately 1.5 hours. Returned around 2.30 pm and the car was still in the parking lot. The mechanic informed us that 3,30 was the return time on his documentation .Miscommunication?
18 June 2026
On this occasion I thought the service was poor. The centre locked the doors before closing time so I couldn't collect my car. When I collected the car there was no evidence of the work carried out or checks being performed.
18 June 2026
Everything good and professional, was promised a clean car but didn't happen, will be back non the less!
17 June 2026
The fault was rectified and service was a1
17 June 2026
Shiraz was extremely friendly and walked me through the entire process of the car being prepped to when it was ready for pick up, upon pickup the car was immaculate and Shiraz was very accommodating and went the extra mile for a great experience
17 June 2026
Did well to meet my requirement for early pick up
17 June 2026
Fast, efficient, great communications.
17 June 2026
Staff were very helpful.
17 June 2026
The manager was very supportive and listened to my problem and took action to resolve it
16 June 2026
Good service, just took a bit longer than I expected for an MOT & Brake fluid service.
16 June 2026
Great customer service
15 June 2026
Only 2 stars as didn't get complimentary car wash and vac.
15 June 2026
The staff were really helpful and accommodating
15 June 2026
Issue has not been resolved, now planning to give my car in for a third time. Rang on 3 occasions recently and was promised a call back twice but never got one.
15 June 2026
I got a tyre replace and direction alignment, the later is not 100%.
15 June 2026
All went smoothly on time and no hiccups
15 June 2026
Did the work, didn't clean the car despite ticking that option
15 June 2026
The customer service from the moment i arrived was excellent on the service team, however the gentleman serving me wrote on the notes car wash this never happened. Each time i come this never gets done. The gentleman service was incredible.
14 June 2026
Very easy express check in Great communication from the service team Resolving the issue with my vehicle
14 June 2026
Brought in car early but did not get phone call to pickup until after 5pm, meaning I had to wait until following day. I was originally told I could wait for 2-3 hour work!
14 June 2026
Great customer service from Debbie and the technicians.
13 June 2026
Always pleasant & helpful. Michelle, Shaf & Debbie deserve mentions in the Service Department at Bolton.
13 June 2026
Good communication before the service and looked after on the day
11 June 2026
Fast and smooth
11 June 2026
Completely satisfied, super service.
11 June 2026
Extremely disappointing experience -brand new BMW X3 faulty within days My experience with BMW Williams (Bolton) has been extremely disappointing and stressful from start to finish. I ordered a brand-new BMW X3 Plug-in Hybrid M Sport in December
FIND Williams Bolton BMW
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:11:00 - 16:00
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900900
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:00 - 17:30
- Sat:08:30 - 12:30
- Sun:CLOSED
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900900
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900900
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
Address
- 1 Vincent Way, Raikes Lane, Bolton, BL3 2NB
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Operating as Usual
31 December: Closed from 4pm
1 January: Closed
2 January: Normal Hours Resume
Phone
- 01204 900910
Bolton as well as surrounding areas including Bury, Wigan, Chorley and Manchester
05 September 2026
Excellent customer service, in particular from Nathan Shorthouse, who sold me the car & handled the whole process efficiently.